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Coty To Launch First Fragrance for Miu Miu

Coty is partnering with Prada to develop Miu Miu's signature fragrance line.

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. and Prada Group have announced the formation of an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name.

The Miu Miu fragrance line is expected to debut in 2015. The partnership marks Miu Miu’s first entree into the world of prestige fragrances.

“The agreement with Coty, an internationally recognized reference in the luxury fragrance market, marks a major step forward in Miu Miu’s development plan,” said Patrizio Bertelli, CEO, Prada Group.

Berttelli continues, “I am therefore sure that, leveraging on Coty’s know-how and Miu Miu’s strong identity, this partnership will be a worldwide success of mutual satisfaction to both companies.”

Miu Miu – the brand that got ts name from Miuccia Prada’s nickname – has evolved into a leading high-fashion brand that is receptive to new trends and ideas.

Michele Scannavini, CEO, Coty Inc., commented, “Miu Miu is one of the most refined and respected luxury houses in the world and one of the fastest growing global brands in the whole fashion industry…It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further build our own market share in the prestige fragrance market.”

Photo: Courtesy of MiuMiu.com – 3 looks from Miu Miu’s collection this season, from its Fall/Winter 2013 Fashion show.

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